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Citizens' Alliance

Case Study

Citizens' Alliance for Property Rights is a nonpartisan political action committee focused on protecting property rights. The organization is based in Washington State with local chapters throughout the US.

Members with different roles contribute and curate featured content. A custom Drupal theme highlights local chapters, publishes news and encourages support.

  • Strategy, Design and Development
  • Drupal Theme
  • Content Strategy
  • Access Management
  • HTML, CSS, PHP, MySQL

Design Highlights

wireframe

The process begins with taking inventory of existing content and assessing organizational goals to drive the redesign.

High level goals are reflected in the site’s structure, design and content strategy. Motivating priorities include engaging members, encouraging donations and educating and informing the public.

The front page is updated with featured issues and promoted posts. Current issues engage visitors while showing CAPR’s activism. A more in depth introduction to the organization is also included on the Front page and About page.

CAPR is a nonprofit organization supported through donations. Ways to donate are featured prominently throughout the site with obvious vibrant buttons. The Support page shows permanent funds and highlights causes in need of support.

Chapters across the US make up CAPR. Local chapters have separate pages devoted to issues in their local area. Local chapters are also featured on the Chapter page. Visitors can locate a nearby chapter and find information on how to start a new group.

home page
local chapters page donate page
issues page

Content Strategy

Roles

The content strategy engages contributors while allowing privileged users to curate highly visible content.

To engage as many members as possible, adding content is straightforward for users with limited access. Most volunteers are given Contributor accounts. When creating content, their admin interface has limited options beyond tagging the post and adding a custom summary. Once published, the post appears on designated pages.

A handful of trained users have advanced privileges, allowing them to promote posts and edit page content. Users with Editor accounts can promote any blog post, update page content and edit all content created by a Contributor. While Contributors provide a breadth of content, Editors strategically feature relevant content throughout the site.

Specialty accounts also exist, restricting access to certain areas of the site or based on content ownership.

blog admin interface

Create Once
Publish Everywhere

Creating content once and publishing in multiple places widely disseminates content without overly burdening the content creator.

Featured content is promoted from the blog interface. Custom summaries and featured images are added and the appropriate version of the post displays when featured.

Managing content in one place eliminates the need to maintain multiple sets of content. Relevant posts are featured with minimal effort and searchable archives are preserved.

This approach also supports future plans for the site. Educational pages will draw on relevant items from blog posts and featured content.

edit page process

To edit, users with appropriate permissions are able to simply hover over content and select Edit to get to the admin screen.